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"Seeing the ways that the pandemic has impacted fashion, it's pushed us to explore new ways to communicate visually and to think about how clothes translate via the screen," Do adds. Part Spice Girls platform-part oversized sneaker, the shoe has been designed with impact protection in mind (for all those burpees and mountain climbers), as well as being movement-responsive thanks to a unique cushioning system. Those familiar with Rutson's former life as an OG street style icon might find that pretty shocking. But the industry veteran has a refreshingly real relationship with fashion; she knows when she loves an item, and she knows when it's time to let it go.

With encasings in all shapes, sizes, and finishes, there's a head-swiveling eyeliner design worth stealing no matter your style. Minimalists, look no further than the delicate floating flicks that accented eyes at Stella McCartney. "The biggest question we're all grappling with is whether it's possible for the fashion industry to become sustainable, and it isn't, because the current model is based on more, more, more," Defebaugh says. "But if we were actually to turn that model on its head and think about what we can create with what we already have, and give these brilliant, creative minds the challenge, Common Projects Sneakers then I think we'd see incredible results.